This proposal sets out a 3 month awareness campaign for InterCity. It covers what is always included, the optional components you can add, and the cost of each. Please review it, toggle the parts you want, and sign at the end to approve.
3 month engagement
Build your own
Valid 14 days
Prepared by Fontein | for Thomas Aipanda |
How to use: Tap any toggle, stepper or option below to build the package, the total updates as you go. When you are happy, tap Save as PDF (bottom right) and sign the last page. On a phone, use your browser's Share or Print menu to save the PDF.
Campaign goals
What this campaign is for
One primary goal drives the work, with supporting goals it naturally feeds.
Primary goal
Awareness
Get InterCity top of mind across Namibia, so more people think of the app first when they need to travel between towns.
Secondary goals
More app downloads
Turn awareness into installs, each one tracked to its source.
More active riders & drivers
Grow both sides of the marketplace so trips fill up.
Stronger brand affinity
Build trust in the ride sharing model and the brand.
Step 1
The base Always included
The engine everything plugs into. Management runs it, content and the photoshoot feed it, the routing and analytics page measures it, including the app, which we already have permissions for.
Social Media Management BaseN$1,000/mo
Run, grow and report across the channels.
Day to day management
Channel integrations
Ongoing optimisation
Lead & message management
Community responses
Monthly performance reports
Ad boosting BaseN$1,000/mo
A minimum of N$1,000 a month in boosted reach on Meta, WhatsApp and TikTok, targeted by route and town. Increase it if you want more.
SpendN$1,000N$1,000 minimum, up to N$3,000 per month
One rerouting page that sends each visitor to the right app store, wired to a full tracking stack so every install is traced to its source.
Device aware store rerouting
Google Analytics (GA4)
Meta Pixel & Conversions API
App install tracking
UTM tracking per channel
One combined dashboard
Includes a N$2,500 launch discount.
Campaign Photoshoot BaseN$3,000 one-off
A small shoot delivering photos and short form videos to fuel the campaign content.
Social Media Content Choose a pack
Branded posts each month, resized for every platform. Pick the pack that suits you.
Step 2
Build your campaign Toggle any
All optional, stacking on the base. The full menu runs past N$30,000, so switch on what fits. Each lists what it needs first.
Paid reach
Promo page placementsOff/wk
Paid placements on popular Namibian promo pages, their stories and feeds. Not paid ads, real placement on pages people already follow. One placement is N$250 a week.
Per weekOffN$250 to N$1,000 per week
Requires: the promo pages agreed.
Field campaigns
Posters & PromotersN$0 one-off
Tracked QR posters at hike points. Each promoter puts up 20 posters, and the per-promoter fee covers courier, admin and printing. A follow-up fee per QR conversion is agreed with you before launch.
Campaign setup fee N$2,500 (one-off) + N$1,000 per promoter
Promoters020 posters per promoter, incl. courier, admin & printing
Requires: the Routing & Analytics Page, and a per-conversion fee agreed before launch.
In-car decals & PromotersN$0 one-off
Scannable QR decals placed inside cars so passengers download mid trip. The per-promoter fee covers printing and admin. A follow-up fee per conversion is agreed before launch.
Campaign setup fee N$2,500 (one-off) + N$1,000 per promoter
Promoters0per promoter, incl. printing & admin
Requires: drivers willing to carry decals, and a per-conversion fee agreed before launch.
Influencers
Influencer affiliate campaignOff
Influencers post with their own affiliate link (not a QR). Per cycle: midi N$1,500 each, micro N$1,000 each, plus a N$500 management base.
Campaign setup fee N$2,500 (one-off)
Midi0Micro0
Requires: the analytics live and a brief approved.
Content & app
Recurring (3 mo)N$0
One-offN$0
Package totalN$0
Recurring billed over the 3 months. Carries into the signed PDF.
InterCity